E-Commerce SEO: - A Step-by-Step Guide 2020

E-Commerce SEO Guide 2020

Hey Guys!!!
Good to see you!!!

In this guide, you will learn everything that you must know to optimize e-commerce site from keyword research to link building.

So, if you are looking for more leads and traffic from search, you will definitely love this guide and gain more valuable information related to E-Commerce SEO.

Let’s start now.

Let’s quickly look at some of the interesting statistics…..

  1. 51% of the people start online shopping journey with Google Search Engine.
  2. 50% of all traffic to e-commerce sites comes from various search engines.
  3. 23.6% of the e-commerce orders are directly tied to the organic traffic.

Do you aware of how to rank your e-commerce site? Grab the knowledge by reading this step-by-step guide.

Let’s start understanding the actionable strategies in today’s blog.

E-Commerce Keyword Research



Sources are taken from Google.

You know that without Keywords it is impossible to optimize product and category pages.

You have to believe that keywords influence your technical SEO too.

That’s why your site architecture and URLs need to take list of keywords.

Hence, it’s true that keyword research is a very big deal for every kind of site.

For this, you have to concentrate on ranking the individual product for less competitive terms.

The question arises that how well you do keyword research for an e-commerce site?

Actually, it’s quite simple: -



Sources taken from Google.

You have to do research for keywords on a page-by-page basis.

E-Commerce Website Architecture



Sources are taken from Google.

This makes it easy for users and search engines to find all of your pages.

GOLDEN RULES of E-Commerce Site Architecture

  • Keep it simple and standable.
  • Your main keywords must be available within your URLs.

How not to set up your E-Commerce Site Architecture?

Below is a perfect example of poor site architecture.



Sources taken from bigcommerce.com.

You can see it is very HARD to understand the logic of what goes where.

A large portion of the connections that point to online business point to their landing page.

User-Friendly Site Architecture



Sources taken from e2msolutions.com.

This type of structure will help these pages rank in Google. It’s easy for Google to find and index every page.

On-Page SEO for E-Commerce Sites

After having your site architecture set up, it’s time to optimize category & product pages. This will result in more and more traffic and sales.

Follow this process for each E-Commerce Page on your Site: -

  • Optimize Meta Titles, Descriptions and H1 Tags.
  • Optimize URLs.
  • Show Unique Product & Category Descriptions
  • Add Schema Markup



Technical SEO for E-Commerce Sources taken from Google.

How to Run Technical SEO Audit on an E-Commerce Website?

I am sharing some tools that you can use for doing audit to e-commerce site: -

  • SEMrush
  • DeepCrawl
  • ScreamingFrog
  • Site Condor
  • Ahrefs

How to Fix Issues?

  1. Fix Duplicate Content Issues
  2. Find Pages and Fix Category Issues
    • Good Structure: - HomePage > Categories > Sub-Categories > Products
    • Bad Structure: - HomePage > Category > Category etc.
  3. Find and fix Keyword Errors
  4. Link Building for e-commerce sites
    • Find the sites that link to your Competitors
  5. Content Marketing for E-Commerce Sites
    • Create something Link-Worthy
    • Add Internal Links

I hope this guide helps you. If you follow this advice given in this blog, I can pretty much sure that you will stand above your competitors.

Now, I want to hear from you.

Which technique from today’s guide are you going to try first?

Are you going to work on Title Tag or something else?

Let me know by leaving the comments on Social Media Platforms such as Facebook, Instagram, LinkedIn or Twitter.

Want more marketing strategies??

Read the following Blogs: -



Still, have questions hitting in your mind?

Contact SEO Expert in Delhi @9560743364 and email us at rocketvolpe@gmail.com.

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