Ultimate Guide to Digital Marketing 2020

ultimate guide to digital marketing 2020

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Great to see you here again!!!

Today, I will share out an effective and ultimate guide to Digital Marketing which includes insights and strategy for business owners.

With how accessible the Internet is today, Would you believe me if I tell you the number of people who go online every day and is still increasing day by day?

Internet usage among adults is increasing day by day by 11 users per second. Offline Marketing is not as effective as it is used to be earlier after the coming of Online Marketing.

Marketing has always been about connecting with the audience at the right time.

Well, you must know about the meaning of Digital Marketing?



(Image Source taken from Google.)

With Digital Marketing, you can utilize the tools like Analytics Dashboards to monitor the success growth and increase ROI.

Why Digital Marketing matters for every Business?

Marketing has to adapt to various industries according to the new trends and seek opportunities to upgrade the online existence and client engagement. That’s why investing time and resources in digital marketing is very essential as it is more versatile and cost-effective.

There are two main pillars of Digital Marketing: -

Online Marketing



(Image Source taken from Google.)

There are some categories including in Online Marketing: -
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing (SMM)
  • Pay-Per-Click Services (PPC)
  • Affiliate Marketing
  • Email Marketing


Offline Marketing



(Image Source taken from Google.)

There are some categories including in Offline Marketing: -
  • Billboard ads
  • Direct Mail
  • Tele-Marketing
  • Print Ads
  • Phone Marketing
  • TV Marketing


Digital Marketing Campaigns



  1. Email Campaigns

  2. It is a coordinated set of several rounds of messages meant to build familiarity and trust around product/services. In simple terms, any email sent to the subscriber list of customers can be considered email marketing. The most obvious way that email marketing helps to provide an ROI for business. Email allows you to reach a wide and relevant audience which has relatively low costs leads to positive revenue.

  3. PPC

  4. PPC stands for pay-per-click, a model of Internet Marketing in which Advertisers pay each time one of their ads is clicked. It is a method of buying visits to your site rather than earning the visits organically. Search Engine Advertising is one of the most popular forms of PPC.

  5. Content Marketing

  6. Content Marketing is a technique of creating and distributing relevant content to attract and acquire a defined and targeted audience with the aim of diving profit. The primary task for your content is your blog post. That’s why each post needs long-tail quality keywords to drive more traffic and leads.

  7. Social Media

We are all aware of the power of Social Media. You need to have the willingness to invest in Social Media as it all depends on both time and money. Personally, my advice is to spend some time to research the target audience to see in which platform the audience is most active.


If you want to really drive up the visibility and sales of your brand, you can go with one or more of these campaigns. To continue, you must be aware of the benefits of Digital Advertising: -

  • Easier to create awareness and engagement both before and after the sale.
  • Convert leads to more and more buyers.
  • It will shorten the buyer’s journey by presenting the right offers at the right time.

Five-Step Digital Marketing Plan



  • Know who are your Customer, where your customers belongs to & what they actually want
  • Set one goal at a time
  • Set Budget
  • Create Ad Content
  • Track & Monitor the Ad

Digital Marketing Strategies for the Business?



If you want to upgrade sales, you must increase the awareness, traffic, and conversions. My objective is to clear the confusion about the tactics that work and how to utilize for the rapid growth of the business.

Strategies to get Real and Relevant Results

Research your Customers

Firstly, you have to research your customers. Take a look at your present customers. Who are they? What they want? What’s there location?

Analyze the Competitors

Let’s take a look outside. What your Competitors are doing? Know about the following: -

  • Unique Selling Proposition of competitors
  • How are they positioning themselves in various industries?
  • How website has designed? Are they successful?
  • What does their Social Media Accounts lookalike?
  • How much strong is their Search Engine Presence?

You must access the following in terms of Customer Preferences: -

  • Industry Reports
  • Conduct Surveys

Facebook Audience Insights

Facebook shows up the top interests of the audience, their age, lifestyle, behaviors and many more. Have a look at the best guess at who you think your customers are and what they want? Once you start implementing the strategy, you will get attracted by more and more audience.

Grow Awareness and Visibility

You have two options for the efficient and rapid growth of the audience i.e. given below.

  • Use Paid Advertising: - Advertising is the most efficient way to grow an audience. You will create an ad on Social Media Platforms. Make sure that you have specified your target audience. Present yourself well so that your customer will get easily connected with your business.
  • Maximize Organic Opportunities: - Join industry-specific groups and adds value to them. Find the pages that your customers are following. Start following the people who matched as your customer i.e. the customers who are looking for your services/products. Use Hashtags in every post you publish as Millions of people search hashtags daily for the content. If your business is using hashtags that has aligned with your content that will increase brand visibility and bumped up the followers.


It’s true that no one can afford to miss out the opportunities on the web. It is true that this guide expanded your view a bit.

Is this guide helpful to expand your business?

Have I missed anything?

Let me know by commenting on Social Media Platforms such as Facebook, Instagram, LinkedIn or Twitter.

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