Now-a-days, it is not just an SEO Expert that should know some valuable points that really matters for making a website SEO friendly, but also good website designers should know some points for designing a SEO friendly website.
A good SEO friendly website is made up of plenty different pieces like responsive website designing, quality of the content, SEO friendly layout, graphics related to content and many related stuff that will help to rank on Google or any other search engine.
Today I am going to help you with some tips that every web designer needs to know for making a SEO friendly website. In the following I have mentioned 15 SEO Tips in 2020 for Website Designers to make SEO friendly website.
Following are the tips that website designers and SEO Experts should know: -
Site’s Structure: -
The site’s structure is one of the things that you should always think about even if you are not a web designers
. You should have a good flow that’s easy to understand and all the pages should have clear links to visit them. The general rule of thumb is ''To make a site simple to navigate and it should be useful to the end user.''
Mobile- friendly designs: -
One of the main things you should need to make sure while creating a website i.e. mobile - friendly and responsive design.
Most of the people doing their searches on the phones and if site does not look good on the phone/tab or any device, then the audience will lose interest. Features like navigation drop-downs are limited, as they can be difficult to use on mobile. And no Flash animation is used.
High Quality of the Content: -
Content is an essential part of the website that search engines spiders can easily read. While designing a website
, make sure you must take a good content structure. Site must have long useful content instead of very little so that it can be easily found in SERPs. By providing valuable information to the users, you can improve rankings and grow online brand reputation
. Everything must appear in the proper order which causes crawlers to recognize the page easily.
Image Optimization: -
Optimization of the image is very essential and you must ensure that you choose the correct visuals for the site. Image optimization is about reducing the file size of your images as much as possible without sacrificing on quality so that your page load times will not affect. It's also about image SEO
. That is, getting your product images and decorative images to rank on Google Search Engine and other search engines.
Fast Loading Page: -
You must ensure that the website you are working on will quickly load if it doesn’t, the customer is more likely to visit another site. Loading speed of the page is recognized by SEO
factor announced by Google. Mostly audience have high expectations when it comes to search, consuming knowledge or purchasing of the products so ensure that they never have to wait for the pages to load. If the site is loading slowly including images, videos and many other items. It is likely that you are going to lose the potential audience.
Keyword Optimization Skills: -
Keywords play an important role in SEO
. As a web designer, you must know about the optimization of meta title, meta keywords and meta description. Meta Title should be your web page meta keywords and meta description should be attractive to the audience. Google requires these kind of elements to index the content of the site. You must focus on one or two primary keywords throughout the content.
Encourage Social Media Sharing: -
We all are aware of the power of Social Media Networks
and how they rank in SERPs. Social Media Platforms
are a great source to reach right audience. Including of Social Media Buttons such as Facebook, Instagram etc. to the website make easy for the website to help you to increase brand awareness.
Make use of CSS Image Sprites: -
Use of Image Sprites is very effective in reducing the stress on the server. It is basically a collection of images merged into one. Compared to the various small images, one large - size image is easy to download.
Clear Instructions to the Customers: -
When users visits the site, it is essential to give them clear instructions so that it will get easier to find what they are looking for. Make sure that the offers, shopping cart or any other service must be clear to the potential audience. It directly impacts the sales value.
In harmony with Various Resolutions: -
One factor that plays a key role is that website must be flexible so that it can be scaled down. Website should harmonize extremely well with responsive designs and size of the screen. It’s not just about cell phones that have various screen sizes, Desktop also have a variety of screen sizes. It would work well with all the differences.
Printer Friendly: -
Having printer friendly website
is very crucial. It gives users the freedom to print pages of their choice for reviewing or reading in their free time. Make sure that the text must not be difficult to read, no blank pages should be published. Using CSS, each web page can be printed with minimum debris. Content must be easily readable.
HTML 5 and CSS 3: -
HTML 5 and CSS 3 works well together and helps make the site sleek, clean and fast. HTML 5 is flexible enough as per the needs of new media. It has advanced functions compared to old HTML. CSS 3 speeds the downloading of the page and gives the site new and attractive feel. Validation is one of the essential elements of coding development although a site can work without it. However, web designer should do coding so that HTML will work properly.
Clear URL Formation: -
A logical and clear URL formation must be essential for the SEO friendly website
. Search Engines dislike undoubtful URLs. For instance, if someone is looking for a Jewellery Designer in USA, user would definitely prefer to click: - www.domain.com/jewellery-designer-usa instead of using like www.domain.com/post/id978645312, Google will rate it invaluable.
Creation of SiteMap: -
Sitemap is the part of best Web Design Practices
. Sitemap along with easy navigation and better search engine visibility benefits, informs the crawlers about change in the website so that the page will be indexed faster. From an SEO
point of view, create an XML sitemap.